INDEPENDENT BRAND + CREATIVE STUDIO
SAFE IS
EXPENSIVE.
We build brands people
notice, believe and choose.
SELECTED WORK / 01—06
Big swings.
Real receipts.
OUR UNFAIR ADVANTAGE
NO EGOS.
NO B-TEAM.
NO BORING.
Senior people stay in the room. Strategy and creative happen together. And every choice has to earn attention—not just win approval.
30YEARS BUILDING
BELIEF
BELIEF
02COASTS OF
EXPERIENCE
EXPERIENCE
00LAYERS OF
BUREAUCRACY
BUREAUCRACY
HAVE A BRAND PROBLEM?
GOOD.
WE LIKE THOSE.
STARTUPWOMEN'S WELLNESS
F
Belonging, bottled.
Not a razor with nicer packaging. A brand women wanted to join, talk about and make their own.
$500K first-year revenue
THE BRAND VIDEO / 00:45
THE STARTING POINT
NOT CUSTOMERS.
A COMMUNITY.
Rather than beginning with packaging, we began with a point of view. Every choice—from naming to identity to voice—had one job: build a brand women wanted to belong to.
$500KFIRST-YEAR REVENUE
BODY CARE, WITHOUT THE BULLSHIT.CRAVE
THE SHAVE.
THE SHAVE.
A PRODUCT WITH PERSONALITY.
Pretty clever.
Never just pretty.
FROM SCROLL
TO SOLD.
ORGANIC + PAID + CREATORS
Built to be passed around.
GLOBAL PRESSBUZZ.
BELIEF.
BUY-IN.
BELIEF.
BUY-IN.
Product, content, creators, influencers, podcasts and PR—working as one living brand system.
01 Positioning02 Identity03 Packaging04 Content05 Influencers06 Global PR