SAFE IS
EXPENSIVE.
We build brands people
notice, believe and choose.
SELECTED WORK / 01—06
Big swings.
Real receipts.
OUR UNFAIR ADVANTAGE
NO EGOS.
NO B-TEAM.
NO BORING.
Senior people stay in the room. Strategy and creative happen together. And every choice has to earn attention—not just win approval.
BELIEF
EXPERIENCE
BUREAUCRACY
HAVE A BRAND PROBLEM?
GOOD.
WE LIKE THOSE.
Same Lion. New Pride.
We took a beloved local taproom into retail without sanding off the weird, wonderful mythology that made people love it.
THE LEAP
A TAPROOM FAVORITE
HAD TO TRAVEL.
Lion Bridge had earned fierce local loyalty. Its move into cans and regional retail created an opportunity for a campaign big enough for the shelf without sanding away the mythology, wit and community that made the brewery matter.
2×SALES PROJECTIONS
ROAR.
A flexible campaign language gave every beer its own personality while keeping the pride unmistakably together.
PRODUCT LAUNCH
YOUR NEW
MANE SQUEEZE.
Tangerine Ale arrived with its own sunny visual world, retail campaign and a line built to stick after the first sip.
THE PRIDE
GOT LOUD.
Television, newspapers and regional publications carried the launch well beyond the taproom.
A regional rollout powered by retail, social, contests, launch events, festivals and earned media.